Bryan Cranston and an Orange Battle Alzheimer's in This Powerful Animated PSA

U.K. campaign seeks to correct the record, and raise funds for research

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Bryan Cranston wants you to share the orange.

It’s not an ad for citrus juice. It’s not a promo for the Annoying Orange. It’s a powerful PSA that seeks to raise money to battle Alzheimer’s disease and other forms of dementia.

The actor, writer and producer, best known for his role in Breaking Bad, is starring in a new awareness campaign from nonprofit Alzheimer’s Research UK. The more-than-two-minute ad, created Aardman Animations, also features stop-motion and computer graphics, as Cranston explains how the disease is a physical one that attacks the brain, leaving it 140 grams lighter than a healthy one.

That, he points out, is roughly equivalent to the weight of an orange.

The

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