Brut bitch-slaps Old Spice with online game

Brut

Old Spice's rivals continue to vent their frustration over the brand's pop-culture-sensation Isaiah Mustafa campaign. First, Axe Canada positioned itself as the deodorant "for men who'd rather be with a woman than on a horse." Now, Brut has gotten slap-happy with a silly Web game in which you're encouraged to slap a guy in a towel. (You can also slap a mime—and vote on whether "the Playa" or the "Speedo Guy" should be presented for slapping next.) You can choose to hit the towel guy with a spice jar, a ship in a bottle, or a bottle of Brut. He reacts to a blow from the latter by whinnying like a horse.