Brut bitch-slaps Old Spice with online game

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Old Spice's rivals continue to vent their frustration over the brand's pop-culture-sensation Isaiah Mustafa campaign. First, Axe Canada positioned itself as the deodorant "for men who'd rather be with a woman than on a horse." Now, Brut has gotten slap-happy with a silly Web game in which you're encouraged to slap a guy in a towel. (You can also slap a mime—and vote on whether "the Playa" or the "Speedo Guy" should be presented for slapping next.)

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