Carmichael Lynch and Smoke & Mirrors/NY set a dinosaur loose on a frozen pond in this Disney-esque promo for an upcoming exhibit at the Denver Museum of Nature & Science. If Land of the Lost had been one-tenth this appealing, it wouldn't already be extinct at the box office. In the spot, the saurian slips and slides, and his expression about 10 seconds in manages to convey a "WTF" message without making the creature seem overly anthropomorphized or silly. Where's Thumper when you need him? The brontosaurus should have known better, especially since the Ice Age killed the dinosaurs the first time around. Skates evolved several million years too late to do them any good.
—Posted by David Gianatasio