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A road safety ad by AMV BBDO is sparking cries of victim-blaming in the U.K. for warning cyclists to hang back from trucks that are making left turns—the driver's blind side on that country's roads.
The montage PSA shows a string of paired objects between which viewers would not want to be caught, like a piano falling from the sky and the sidewalk, two boxers about to collide, yaks squaring off, a birthday girl's whacking stick and her piñata, and a butcher's cleaver and a slab of meat.
That lighthearted imagery takes on a more sinister tone once a man on a bicycle appears, and jockeys for position with a dump truck, which evidently crushes him against the road and kills him in the end.
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