British Bakery Cooks Up Best Headline for a Royal-Baby Tribute Ad

'One's bun is done'

Most of the tactical marketing around the royal baby's birth has been a bit undercooked, but this headline from British bakery Warburtons is pretty decent. By WCRS in London.

CREDITS
Client: Warburtons
Agency: WCRS, London
Copywriter: Steve Hawthorne
Art Director: Katy Hopkins
Creative Director: Billy Faithfull
Photographer: George Logan
Client Services: Anna Covell
Media Buying: Mindshare