British Airways Rushes Baggage to the 2012 London Olympics

British Airways catches Olympic fever in this cute spot, where luggage from Great Britain, Japan, South Africa, the U.S. and Brazil compete in a race to the luggage carousel. Created by BBH London (and Moxie Pictures director Neil Gorringe) and set to the commentary of Jim Rosenthal, it's a delightful way to celebrate British Airways's sponsorship of the upcoming 2012 Olympic Games in London. I particularly appreciate the attention paid to the luggage, from the enormous, impenetrable steel case of the U.S.