British Agency Not Sure How Else to Advertise Energy Drink Called Pussy

"The drink's pure. It's your mind that's the problem." That's the tagline employed by British energy drink Pussy in new ads from Beattie McGuinness Bungay. The product is also described as "Cunningly delicious" in the ad below. This is not going anywhere good. Perhaps not surprisingly, Pussy founder Jonnie Shearer says he was inspired originally by Richard Branson's Virgin brand when he came up with the Pussy name almost a decade ago—while languishing in his parents house after graduating from college.