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The Royal British Legion is behind a weighty ad campaign called "Every Man Remembered," featuring soldiers from World War I who share names with famous people a century later (although "Tom Jones" really is an insanely common name) and making the case that the soldier should be famous, too. Each ad provides a mini-biography of the featured soldier, including when and where he was killed.
Heavy stuff, yes, but it's respectful and not gloomy or maudlin, to ad agency RKCR/Y&R's credit.
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