Bridgestone's Super Bowl ad plan still fishy

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Bridgestone is sponsoring the Super Bowl halftime show, starring those ancient mariners of rock, the Who. So, perhaps it's fitting that one of the tire maker's in-game spots from The Richards Group features a whale. (Yes, that opening was a stretch, but I'm rushing. After watching the Damaris lingerie clip a few dozen times, I've gotten a little behind, so to speak.) In "Whale of a Tale," three dudes speed down the highway with a whale hanging out the back of their truck.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in