Brewer wisely promotes biking over driving

Cultivator Advertising & Design crafted the pro-biking message above on behalf of New Belgium Brewing Co. in Fort Collins, Colo. The headline, "Work to bike more," sounds like the work of a tipsy copywriter, so it's probably good that he or she doesn't drive a car. (We're told the billboard's placement over PT Motors' "Cash for cars" sign was "fortuitous.") The New Belgium video below shows the tangible benefits of cycling to work: It's often quicker than driving, so you can get to work earlier and enjoy more weird ball-bouncing activities with your hippie co-workers.