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Those jokers at Saatchi & Saatchi and Tui Brewery have a viral hit on their hands, notching more than 5 million views in about a week for various versions of a video that shows some New Zealand dudes pranking a pal by rigging the plumbing in his house so that every tap dispensed beer. An integrated campaign will follow.
Russ, the good-sport prankee, seems understandably surprised, though not especially upset, when intoxicating brown brew starts flowing from his kitchen and bathroom spigots.
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