Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
One of 2016’s surprise ad hits was agency David’s “#ManBoobs4Boobs,” a breast-cancer awareness campaign that cleverly got around social media’s ban on female nipples by demonstrating a self-exam on a male model instead.
The work, created for Argentina’s Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last June, including the Grand Prix for Good at the Cannes Health Lions.
Exactly one year later, David is out with a follow-up effort. And while it may lack the cleverness of the original, there’s no denying this new work is memorable in its own way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in