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In the Israeli ad below, created by BBR Saatchi & Saatchi, Kermit the Frog sings a swinging love missive to Denis(e), the mascot for Unilever's Branflakes cereal.
Branflakes is targeted to women. Instead of using slim-down messages like its competitors do, the brand opted several years ago to create a character that could "voice all normal proportioned-sized women's concerns," according to the agency. Thus, Denis (sometimes known as Denise) was born—a loud, full-figured drag queen (and wedding singer!) with a thing for Branflakes.
The video with Kermit builds on an unbranded Branflakes music video launched two weeks ago (see below).
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