Brands Jump the Sharknado With a Whirlwind of Fishy Pun Tweets

Syfy sequel seemed designed to chum up the social waters

Don't act surprised. You knew it was coming, and the brands knew it was coming.

The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it. Everyone did what they were supposed to do, which was to go on Twitter and live-tweet this carefully planned and manufactured cultural phenomenon. 

Good job, everyone. Meanwhile, somewhere in the basement of NBC Universal a bald man strokes his cat and chuckles.

Take a look below at some of the (presumably intentionally campy) tweets that brands posted while this disaster happened—in real time:

This is so dumb, it might be the best one. 

SHARKS IN YOUR SOUP!!!

What am I looking at here? 

Fine. This one made me laugh. 

Get it? It's a shark!

Get it? It's also a shark! 

We know you had to, but still. 

Bud's motion graphics department moves quick!

A bit of a reach. 

We're gonna need a bigger sandwich?