Don't act surprised. You knew it was coming, and the brands knew it was coming.
The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it. Everyone did what they were supposed to do, which was to go on Twitter and live-tweet this carefully planned and manufactured cultural phenomenon.
Good job, everyone. Meanwhile, somewhere in the basement of NBC Universal a bald man strokes his cat and chuckles.
Take a look below at some of the (presumably intentionally campy) tweets that brands posted while this disaster happened—in real time:
This is so dumb, it might be the best one.
— Victoria's Secret (@VictoriasSecret) July 31, 2014
SHARKS IN YOUR SOUP!!!
— Ritz crackers (@Ritzcrackers) July 31, 2014
What am I looking at here?
— Lenovo (@lenovo) July 31, 2014
Fine. This one made me laugh.
— Miller Lite (@MillerLite) July 30, 2014
Get it? It's a shark!
— Domino's Pizza (@dominos) July 30, 2014
Get it? It's also a shark!
— Doritos (@Doritos) July 31, 2014
We know you had to, but still.
It's not delivery, it's DIGIORNADO hahahaha so timely #Sharknado2TheSecondOne
— DiGiorno Pizza (@DiGiornoPizza) July 31, 2014
Bud's motion graphics department moves quick!
— Bud Light (@budlight) July 31, 2014
A bit of a reach.
When the forecast calls for a 100% chance of sharks, you should probably take shelter on our Planet. #Sharknado2
— Planet Fitness (@PlanetFitness) July 30, 2014
We're gonna need a bigger sandwich?
— SUBWAY Restaurants (@SUBWAY) July 31, 2014