Branding Behind Bars: Check Out These Ads Made by Federal Prison Inmates

DigitasLBi interns start novel program

There's an ad blog called Creative Criminals, but here's the real thing—federal prison inmates who are trying their hand at copywriting and art directing thanks to a program called Concepting With Convicts, launched by two interns at DigitasLBi in San Francisco.

Ben Pfutzenreuter and Pat Davis used prison pen-pal websites to contact the inmates and get them involved in the program. The inmates provide either the copywriting or the art direction on each ad. "We realized that if we could contact convicts themselves, maybe we could also show them that their creative talents can translate into a real career on the outside," Davis tells PSFK.

On the website, Pfutzenreuter and Davis say of the initiative: "We hope it proves two things: that creativity can be a career, and that good ideas can come from anywhere."

Check out the whole project at con-cepting.com.