Brand makeovers of the future in ‘Idiocracy’

Fuddrucker’s, Carl’s Jr. and Starbucks are among the brands that get a futuristic reimagining in Mike Judge’s movie Idiocracy, now out on DVD. The Speak Up blog reports: “Costco is the size of a small village and sells livestock, Carl’s Jr. is the sponsor of the government which is now run by a porn star, a faux Gatorade-like product has replaced water, and civilians (and the President of the U.S.A.) happily fire automatic weapons into the air in celebration—or to get someone’s attention.”