Brand Logos Redesigned for Hipsters

Are you supposed to think they're cool or lame?

This Tumblr of brand logos redesigned for hipsters reminds me that I have no idea what a hipster is anymore. Most people just use it as a descriptor for a person or thing they dislike. Which is fine, but the objective definition of the word is getting murkier and murkier. These logos are a good example of that. Aside from the KFC logo with the Buddy Holly frames in it, I'm not sure what's particularly hipstery about any of this stuff. Maybe the lack of effort, but that just feeds back into the negativity loop I was talking about before. Someone send this to HTMLGiant so some actual hipsters can chime in.