Brains are for losers, says new Wrangler ad

According to Wrangler jeans, all that's standing between you and brain damage, broken limbs, paralysis, frostbite and death is your pesky brain. This new ad from Fred & Farid, extending the agency's Grand Prix-winning "We are animals" campaign, wants you to shut off that annoying voice of caution in your head and just do it, whatever the consequences. I'd love to know who boxes or climbs mountains in Wranglers, though. Shouldn't everyone in this ad be rustling cattle or, in keeping with the current Wranglers crowd, waiting in line for Melvins tickets?

—Posted by David Kiefaber

See also:
Wrangler breaks its rusty cage and runs