BP helps make 4/20 ‘a little better’

Bp_2 If you can’t find your old VHS copy of Dazed and Confused, and 30 tacos from Jack in the Box just aren’t hitting the spot, enjoy 4/20 with your friends at British Petroleum. BP’s new brand campaign, with the theme “A little better,” is as trippy as it is surprisingly charming. Babies driving cars? Check. Flying BP workers carrying giant sandwiches? You bet. So kick back on your futon, check out the TV spots, and help the campaign with its pledge to “create a buzz.”