Bottle of Susie's Lemonade From Verizon Ad Is Auctioned for Charity

You may remember McCann Erickson's wonderful Verizon Wireless spot from April in which a little girl named Susie builds her little lemonade stand into a powerful business. Now, the agency and client have added a fun little charity element to it. According to McCann, the only known bottle of Susie's Lemonade was put up for auction on eBay today to benefit a charity called Alex's Lemonade—an organization dedicated to fighting childhood cancer. Here's the eBay listing, where Susie explains: "The best part about building your own lemonade business isn't having a giant trampoline in the conference room, or jellybeans in all the water coolers, or even water balloon Wednesdays.