In this new spot, 180LA and Boost Mobile present a giant grocery-store manager who knocks over shelves, ogles cute gals in the aisles and generally makes a nuisance of himself. So, he's not much different than his normal-size counterparts at Costco. The point is, Boost can't reduce the 20-foot-tall freak's height, but it can reduce his cellular bill with a monthly-unlimited plan, "now with shrinkage." Personally, I'm not that interested in any more shrinkage, but when I call up and ask for a few more inches, they hang up. Hey, I thought they catered to pigs!