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BooneOakley’s effort to win the Saucony shoes account includes dispatching agency staffer Barrett Pack on foot from Charlotte, N.C., to the potential client’s digs in Lexington, Mass. Yes, you could say BooneOakley’s in the running for the account, in a race for the assignment, yadda, yadda. Actually, Pack covered most of the 850-mile journey by plane, running a few legs along the way for a total of 26 miles, the distance of a marathon.
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