Booking.com Is Now Turning Your Best Summer Snapshots Into Clever, Silly GIFs

If your pics are cool enough, that is

Summer may be coming to an end, but here's a fun way to keep reliving the good times—high-quality GIFs of your photos from the season, courtesy of Booking.com.

The Priceline-owned online travel agency is inviting consumers to submit pics of their summer adventures, then turning its favorites into animated GIFs. For eight days between today and Sept. 3, Booking.com will release a new batch of winners. And if the launch samples are any indication, the results will be pretty great.

Highlights so far include ice-cream thievery, cocktail snorkeling and a zany rainbow. Check them out below—the original photos are on the left, and their GIF versions on the right. 

Overall, the contest is an extension of the company's "Wing Everything" push, celebrating spontaneous vacation. Would-be participants can compete by hash-tagging a pic #WingItYeah on Twitter or Instagram, or submitting via the Booking.com Facebook page. Wieden + Kennedy Amsterdam has hired four digital artists to create the GIFS: James Kerr, Cari vander Yacht, Chris Timmons and Justin Gammon

As for Booking.com's criteria for selecting which photos to GIF, the marketer says its looking for "jealousy-inducing" shots of things like "infinity pools" and "epic views." In other words, it wants to reward you for doing what you were doing on social media anyway: bragging. 

See more GIFs, and the campaign credits, below.

CREDITS 

"BOOKING.COM–WHO WON BOOKING SUMMER?"

Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Manuel Douchez
Brand Communications Director: Andrew Smith
Brand Specialist: Robert Schreuders
Social Media Product Owner: Julian Poole
Media Planning Director: Anoeska van Leeuwen
Media Manager: Kelly Lee
Media Specialist: Marie Lootvoet

WIEDEN + KENNEDY AMSTERDAM

Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Genevieve Hoey, Sean Condon
Art Directors: Jeffrey Lam, Kia Heinnen
Copywriter: Jake Barnes
Director of Interactive Production: Kelsie Van Deman

Interactive Producer: Matthew Ravenhall
Strategic Planner: Emma Wiseman
Communications Planner: Josh Chang
Group Account Directors: Jordi Pont, Marcos Da Gama
Account Director: Aitziber Izurrategui
Account Manager: Caroline-Melody Meyer
Head of Design: Joe Burrin
Designer: Thomas Payne
Project Manager: Stacey Prudden
Business Affairs: Kacey Kelley

GIF ARTISTS

Cari van der Yacht
Chris Timmons
Justin Gammon
James Kerr

SOCIAL LISTEN AND RESPOND TEAM

AKQA London