Bolthouse Farms Is Fine With You Shaking Your Carrots in Public

Neighbors, however, will complain

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Bolthouse Farms once made its Baby Carrots seem sexy, extreme and futuristic. Now, it's shaking things up—with a new spot for Baby Carrot ShakeDowns that gets even more suggestive, as it recommends shaking your veggies in public for all to see. Baby Carrot ShakeDowns, a new product, are just a bag of carrots with seasonings you have to shake into the bag. The ad agency, goodness Mfg., makes the most of this by showing a horrified peeping neighbor who can't believe all the shaking going on at the pool party next door.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in