I’m not sure that Casablanca really sends a healthy message since the entire cast spends the whole movie smoking and drinking (then again, under the same circumstances, wouldn’t you?), but in an effort to lure seniors to its 2007 Medicare Advantage plan, Humana Insurance is hosting screenings of the movie in theaters across the country to introduce its target to the new services. (Attendees also have to sit through a short Humana movie.) If Charles Gibson has his way, more advertisers looking to reach this target will do the same thing and stay away from the airwaves.
—Posted by Catharine P. Taylor