BMWs Are Great for Breakups, Golf Rage and More in These Fun, Irreverent Ads

Three quirky new spots from KBS+

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The handling on the BMW X1 SUV is so good, you can use it to dump all your ex's stuff right at his feet, then take off again—without ever having to get out of the car.

So says a new ad from the automaker and agency KBS+. Two other spots in the campaign also use comic scenarios to pitch viewers on the benefits of the model. One guy is willing to risk his sports team losing if it means he gets to drive, cause it's fun.

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