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It’s probably rare to keep a car catalog around longer than the time it takes to make a purchasing decision, but BMW’s piece of work for the i3 may be worth the shelf space—assuming you get ahold of one. (For once, you actually have to buy the car first.)
The promotional guide is being marketed as the “world’s first fully sustainable car catalog.” Conceived by Israel’s Gitam BBDO, it’s composed of chip wood, rubber, glass, tin, artificial leather, marble, satin, corrugated cardboard, recycled paper, canvas … and even tarp from an old BMW billboard.
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