Blue cat pressures dude to eat his Smarties

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

JWT in Toronto presents a blue talking cat for Smarties. The ad touches on several animal themes we've seen here on AdFreak of late. The cat has a weird accent, like the seal in that Irish radio-station spot. And there's a trippy mind-control vibe, à la Maynard the psychedelic moose. Now, humans generally don't need mind-controlling critters to make us eat candy. We'll do it voluntarily. With candies that taste good. Which, sadly, leaves out Smarties, which taste like they came packaged

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in