JWT in Toronto presents a blue talking cat for Smarties. The ad touches on several animal themes we've seen here on AdFreak of late. The cat has a weird accent, like the seal in that Irish radio-station spot. And there's a trippy mind-control vibe, à la Maynard the psychedelic moose. Now, humans generally don't need mind-controlling critters to make us eat candy. We'll do it voluntarily. With candies that taste good. Which, sadly, leaves out Smarties, which taste like they came packaged inside dead animals. Kidding, of course! Smarties are, I dunno, better than the crap they serve at Quiznos. Which, of course, has its own cat problem.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity