One of the more difficult ads to watch in 2008 came from the ALS Society of Canada, showing the deterioration of a father who has the disease. For 2009, the Florida chapter of the ALS Association has launched its own hard-hitting awareness campaign called "Stealing Pieces." The TV spot is grim, particularly when the mannequin head opens its eyes as it's being boxed up in a crate. The campaign also includes a touring exhibit of 150 armless, legless, headless mannequins dressed in black T-shirts.
—Posted by Tim Nudd