Bird and bee face fertility problems together

A few months old, though new to us, is this campaign from EMD Serono, a pharma company, to raise awareness of infertility. Created by ad agency Mono, the Web clips, which use the tagline "Increase your chances," feature a married bird and bee bantering wittily about their disheartening struggle to get pregnant. Some might point out that they probably can't conceive because they're such different species—or, if they're humans, because they need sexier outfits. The goal for EMD Serono, which markets drugs that stimulate ovulation, is to de-stigmatize infertility.