With this anti-binge-drinking commercial, DrinkWise Australia has found a pretty cool way to dramatize the campaign’s tagline: “Kids absorb your drinking.” But as with any campaign like this, the question remains: What exactly constitutes binge drinking? And how, specifically, does one go about drinking “responsibly”? The DrinkWise Web site has some ideas, warning parents of children aged 7-12 that “laughing about drunken behaviour in yourself or others” sends the wrong message. So, have a good time, but please draw the line at laughter. The guys in the commercial should be worried not only about their drinking but also about their facial hair. That mustache at the beginning was not grown sober. Read more about the campaign here.
—Posted by David Kiefaber