Binge drinking can lead to flying children

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This anti-binge-drinking ad from New Zealand is pretty heavy in its portrayal of excessive boozing and passive-aggressive friendship. Why does everyone at the party let the crazy diamond shine on? Couldn’t someone say, “Hey man, you’ve been drinking since you got here, maybe don’t swing your kid around inside the house?” It’s not like they didn’t know what condition he was in, given how he was drunk-hugging everyone in sight. Maybe they could add to the tagline: “Also, your friends are total wusscakes.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in