Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Billy Corgan makes his advertising debut in this bizarre, low-budget and cobranded ad for Resistance Pro Wrestling and Chicago furniture retailer Walter E. Smithe. By way of explanation, the Smashing Pumpkins frontman has been a wrestling fan for years, and opened Resistance Pro as his own wrestling promotion firm in 2011. As if the connection between Smashing Pumpkins and smashing skulls wasn’t confusing enough, this ad also isn’t altogether clear what's being sold. It’s technically an ad for the Chicago furniture shop, which is known for its zany local commercials, but Corgan’s wrestling site gets prominent billing, too.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in