This Billboard Happily Admits the Movie It's Promoting Might Be the Worst Ever Made

An honest take on Tommy Wiseau's The Room

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Room, a 2003 romantic drama from director Tommy Wiseau, is apparently so bad it's good. It's become a staple of midnight cult screenings, and not because of its high quality. As the film's Wikipedia entry so succinctly puts it: "The Room has been critically panned for its acting, screenplay, dialogue, production values, score, direction and cinematography."

How do you advertise the screenings, then? As honestly as you can.

Adman Ricc Webb, who holds the title of ideation director at agency 1000heads in London, has designed a poster for a February screening of the film at the Prince Charles Cinema in Leister Square.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in