‘Bild’ moves on from peeing to kidnapping

Bildkidnapped
Kidnapping may be an odd theme for an advertisement these days, but German newspaper Bild doesn’t give a ratte’s ass what you think. This is the same newspaper that installed tilted mirrors above urinals in men’s rooms and etched the line “Nothing is harder than the truth” next to them. The tagline on this kidnapping ad is: “Read the world’s fastest newspaper.” Will someone please explain what a fast newspaper is? Via Ads of the World.

—Posted by Tim Nudd