The Big Ad Gig offers hope to the desperate

Competing for a job in advertising is cutthroat, so why not make some entertainment out of it? Crispin Porter + Bogusky, Ogilvy in New York, Proximity Atmosphere and Saatchi & Saatchi Wellness have teamed up to hold an American Idol-like competition during Advertising Week in September, emceed by New York Times ad columnist Stuart Elliott. The Big Ad Gig challenges creatives to make YouTube videos about why they deserve the job. Eight finalists get to come to Advertising Week and work on an Ad Council brief. They'll present their campaign ideas during the live event. One winning campaign will get to run across Microsoft properties. Four winners get "30 days of briefs, branding and Benjamins" at the participating agencies. The organizers are being a little tightlipped on the last B, however. They wouldn't tell me what the freelance gigs pay beyond saying it's "entry-level" pay for copywriters and art directors. Also, beware Crispin-philes: Winners will be assigned to shops via a lottery system.

—Posted by Brian Morrissey

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