Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Martin Agency's latest work for BFGoodrich plays like a Spider-Man outtake set on a high-rise scaffold. A window washer bolts on a goofy-cool green frog's arm with sucker-fingertips to secure his grip, so he can reach an elusive dollop of bird dropping. I'm pretty sure what he does is against union rules. It's also a stretch, literally and figuratively, as a metaphor for the gripping ability of BFGoodrich tires. There's a making-of clip (posted
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in