Beware the monsters floating in the water

Boston’s Hill, Holliday produced this intense and effective pro-bono effort for Tap Project, a nationwide effort by restaurants to raise money for Unicef’s global clean-water initiative. Both the print ad (see the full image here) and the TV spot, “Monsters,” share the central image of a teddy bear floating in a nasty-looking pond. But gators aren’t the culprits—deadly bacteria lurking in the murky depths are the real enemy. It’s unsettling. Leaves my mouth dry. Most of us can safely quench such thirst whenever we want. To help those who can’t, visit

—Posted by David Gianatasio