Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Boston’s Hill, Holliday produced this intense and effective pro-bono effort for Tap Project, a nationwide effort by restaurants to raise money for Unicef’s global clean-water initiative. Both the print ad (see the full image here) and the TV spot, “Monsters,” share the central image of a teddy bear floating in a nasty-looking pond. But gators aren’t the culprits—deadly bacteria lurking in the murky depths are the real enemy. It’s unsettling. Leaves my mouth dry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in