Betty Crocker Gets Vampy With a 'True Blood' Cocktail

Check out her other TV-inspired recipes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Betty Crocker, that old-school American hospitality queen, mixes a mean True Blood-inspired cocktail. If you think about it, it makes perfect sense. No, it doesn't. But that's not stopping the venerable kitchen brand from latching onto the hot HBO vampire series just in time for the show's season finale this Sunday. (The newly created libation is not to be confused with Tru Blood, which is both the fictional product that sustains the show's sexy vamps and the real-life orange soda that fans can drink if they have the stomach for it.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in