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“Alternative facts.” The new term coined by our current presidential administration nine days ago has been repeated in headlines, tweets—and most recently, ads like this one from Dove.
Retailer Betabrand has launched a new “Alternative Facts” campaign online and on billboards in the San Francisco area. Each ad boasts an outrageous claim with the tagline, “Now you can say anything.” The ads launched around the same time as that two-page print ad that Dove released in the U.K.
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