Best Corporate Apology Ever Posted to Twitter?

At Sainsbury's, replying to complaints is an art form

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Sainsbury's has this whole Twitter thing down cold. Earlier today, popular U.K. blogger October Jones complained that his chicken sandwich from the grocery chain "tastes like it was beaten to death by Hulk Hogan." The company's official PR account promptly responded: "Really sorry it wasn't up to scratch. We will replace Mr. Hogan with Ultimate Warrior on our production line immediately." (If you're not a child of 1980s pop culture, you can rediscover both of the poultry pounders here.)

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