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Looking ahead to what will surely be one of the retail industry's most painful holidays in recent history, Best Buy is trying a doubly charming approach to its seasonal ads. First, the big-box store is going for the soft sell with its “True Stories” campaign, featuring real employees telling real anecdotes of helping customers. Second, the chain’s chief marketing officer is actually soliciting feedback on the rough cuts of the new TV spots. Over on his painfully underdesigned but otherwise commendable blog, CMO Barry Judge invites
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