Worst Celebrity Self-Promotion: Corey Haim.
In February, the high-maintenance Haimster placed an ad in Variety indicating his willingness to “make amends” in Hollywood. The AdFreak readership included some vocal Haim backers, one of whom meant well when he wrote: “Producers are crazy to not put you in a roll.”
Biggest Celebrity Sellout: Johnny Rotten.
This could have gone to Ed McMahon as well, but John Lydon, aka Johnny Rotten, takes the prize with a Country Life butter commercial out of the U.K. that showed the former Sex Pistol in his pajamas, gushing about his breakfast. “Punk just shit itself,” wrote one reader.
Worst Celebrity Pairing: Bill Gates and Jerry Seinfeld.
Microsoft supposedly paid Seinfeld $10 million to do ads with Bill Gates. And what did they get? Some awkward non-chemistry, lots of bad reviews and, in the end, only about two weeks of material. As a couple, they got schooled by Tina Fey and Martin Scorsese, who were paid a lot less by American Express.