Chicago Cubs sponsors are celebrating the team's first World Series win in 108 years with various spots and stunts. For its part, Benjamin Moore is encouraging a little sanctioned graffiti—painting W's around town (a reference to the W flag that's flown at Wrigley after each Cubs win, and the associated #FlyTheW hashtag) and giving fans a way to do it, too.
Working with The Martin Agency, Moore put up a ton of wild postings with painted W's all around Chicago early Thursday, following the Cubs' historic Game 7 victory in Cleveland. It's also planning a major stunt for the victory parade—making 20,000 16-by-20-inch #PaintTheW stencils that it will hand out, so fans can paint their own.
If you choose to participate, Benjamin Moore would prefer, of course, that you use the official Chicago Cubs colors from its Benjamin Moore Sports Colors Collection. They include Fly the W Blue SC-63, Fly the W White SC-64, Cubbies Blue SC-60, Marquee Red SC-61 and Wrigley Field Green SC-62.