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Chicago Cubs sponsors are celebrating the team's first World Series win in 108 years with various spots and stunts. For its part, Benjamin Moore is encouraging a little sanctioned graffiti—painting W's around town (a reference to the W flag that's flown at Wrigley after each Cubs win, and the associated #FlyTheW hashtag) and giving fans a way to do it, too.
Working with The Martin Agency, Moore put up a ton of wild postings with painted W's all around Chicago early Thursday, following the Cubs' historic Game 7 victory in Cleveland.
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