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To promote Benetton's Carnival Capsule Collection, dubbed "a celebration of color in all its shades," 180 Amsterdam came up with an idea that gives the company's cause-facing manifesto a modern twist.
The Carnival collection is marketed as a "celebration of color" that unites geometric patterns of different shades in various items of knitwear. And Benetton itself has always used its advertising as a platform for bigger messages that extend beyond fashion. Marrying these two ideas, "Face of the City" features a different model for different global cities.
Except the models don't really exist.
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