Beer Ad Has Solution to Pestering Girlfriends

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This Andes beer spot, from Del Campo Nazca Saatchi & Saatchi in Argentina, shows guys at a bar using a high-tech contraption—a sound-proof "Teletransporter" with all manner of sound effects piped in—to convince their annoying girlfriends when they call that they're not, in fact, at the bar. But it raises more questions than it answers. For starters, wouldn't the girlfriends know about these machines already? Seems like something that would be all over the news! Also, what kind of person uses the hospital as an alibi for anything? That's the easiest bluff in the world to call.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in