Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In light of the Aaron Jamison story, PETA's treatment of death seems particularly tasteless. Its latest anti-factory-farming campaign—aimed at McDonald's and running today in the fast-food chain's hometown paper, the Chicago Tribune—uses a photograph of late PETA supporter Bea Arthur, who died a year ago Sunday, with the headline, "McCruelty. It's enough to make Bea Arthur roll over in her grave." See the full ad here. The pithy first sentence of copy reads: "Death couldn't stop this Golden Girl from fighting the Golden Arches' cruel slaughter practices."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in