Be as oblivious as you like, thanks to Cabot

Fish Just how dangerous are earbuds and MP3 players? A tidal wave can sneak up on you while you’re listening to Moby, that’s how dangerous. Anyway, that’s my takeaway from this Euro RSCG spot for Cabot Stains. It was shot in Capetown, South Africa, though it uses CGI effects for the wave, so the shop could have saved gobs of money and shot it in Toledo. Kidding, the location was essential, I’m sure. There’s no stork, but check out that bad-ass toothy fish in the bowl at the end. Throw that monster back!

—Posted by David Gianatasio