Hey, you, person who will spend $20 per pastry to a pastry scalper to get your hands on the newest hottest pastry invention. Or you, person who cries because you couldn't get your hands on one, because other people ate them all, even though you were really looking forward to it. Do humanity a favor and spend your extra money and emotional energy on feeding the hungry. Hell, you might even get your grubby paws on a Cronut after all. (For the ignorant, that's a cross between a croissant and a donut, natch.) "The Cronut Project," spearheaded by some BBH New York interns, partnering with NYC Food Bank and Cronut inventor Dominique Ansel, features a daily raffle—with the donor who pledges the most money, plus another random donor, getting a free Cronut. It all ends tomorrow, after which you'll have to buy a plane ticket to South Korea so you can get a Dunkin Donuts knockoff. Photo via.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity