BBDO Uses Auto Correct to Keep Chimps Out of Ad Scripts

Here's a novel way of preventing monkeys, apes, and chimpanzees from being exploited in commercials—booby-trap your creatives' computers so they can't write them into scripts. This is what BBDO New York has done. The agency has installed an auto-correct function on all office computers that detects whenever words like "monkey" or "ape" or "chimpanzee" are typed. This sentence then appears automatically: "…who was taken from his mother when only weeks old to act in front of the camera.